Strategic Marketing Planning

Strategic Marketing Planning revolves around the customer’s experience.  As illustrated in the circle, a customer:

1. Realizes a need

2. Seeks a solution

3. Makes a purchase

4. Has a post purchase experience

Our marketing strategies, then, must be aligned with that set of behaviors followed by the customer.

Abound Resources will help you develop strategies that:

• Analyze the environment in which your customers are realizing their need for a financial service
• Segment your target customers based on your strengths and the products and services that are consistent with you institution’s strategy
• Acquisition strategies to attract the customers you seek
• Retention strategies to ensure customer satisfaction and loyalty

Tactical Marketing Planning

Again, at the tactical and executional level, Abound Resources” methodology reflects typical customer behavior.

A prospective buyer must be aware of a product or service.

They must also understand the value proposition of the product or service.

They must then believe the value proposition.

Only then can a prospective purchaser begin to narrow down their preferences and make their final purchase decision.  Our tactical and executional marketing planning methodology will ensure that the programs and tactics within your marketing plan are aligned and timed to move prospects accurse the Purchase Decision Continuum.