The Value of Senior Level Marketing Expertise.  The Cost of a Clerk.

Many community financial institutions would like to have an experienced, senior level executive driving their marketing strategy and planning.  But in most cases it is simply not feasible to add that type of headcount on a full time basis.  Nor is it necessary.

It isn’t necessary because Abound Resources can be your Virtual Marketing Director.  We will do the analysis and planning, develop budgets, develop project plans, monitor progress and track results.  And we will conduct communications with senior management and the Board of Directors.

Basically we are your “on call” marketing department.

• Create an initial marketing plan and updates to plan as necessary
• Develop calendar
• Develop Project plans
• Supervise project implementation
• Liaison with external marketing resources
• Periodic on site visits as desired or needed by institution
• On call consultation via phone and email
• Participation in meeting pertaining to marketing during on site visits or via conference call
• Provide marketing updates to Senior Management and Board of Directors

Let’s discuss how to improve the results and ROI of Marketing in your institution.  Give us a call or drop us an email.