10/18/11 Small Business Market – An Untapped Source of Increased Fee Income for Banks
This webinar was held as part of our FREE Webinar Series. It is available to download free on demand.
The small business banking market can be a lucrative and stable source of customers. The key is to approach this market with a complete banking relationship and an understanding of the unique needs of small businesses.
Please join us for a complimentary one hour executive web briefing during which we will share experiences and insights around approaching this market.
We will discuss:
- How to grow fee income from small business accounts
- How to avoid the Profitability Killers -- 3 key decisions to avoid that reduce small business customer income
- How to estimate your small business market opportunity
- How to segment your market and tailor products to customer needs
- A small business profitability model
- A review of emerging products that will appeal to small businesses
- Five sales and marketing best practices for growing small business accounts
Presenter:
Brad Smith, President and CEO of Abound Resources. Brad has over 20 years experience helping community banks achieve their business goals. His specialty is integrating bank strategy with product, operations, technology and sales execution. He also serves as a strategy and technology advisor to several bank trade associations, is a guest lecturer at two banking schools and is a frequent speaker at industry shows
| Attachment | Size |
|---|---|
| 2011-10-18 14.00 Small Business Market.zip | 58.47 MB |