Small Business Market – An Untapped Source of Increased Fee Income for Banks

The small business banking market can be a lucrative and stable source of customers. The key is to approach this market with a complete banking relationship and an understanding of the unique needs of small businesses.

Please join us for a complimentary one hour executive web briefing during which we will share experiences and insights around approaching this market.

We will discuss:

  • How to grow fee income from small business accounts
  • How to avoid the Profitability Killers -- 3 key decisions to avoid that reduce small business customer income
  • How to estimate your small business market opportunity
  • How to segment your market and tailor products to customer needs
  • A small business profitability model
  • A review of emerging products that will appeal to small businesses
  • Five sales and marketing best practices for growing small business accounts