Third annual survey also shows that credit union CEOs are optimistic about 2012 but remain concerned about the weak economy, loan demand and regulatory burden.
AUSTIN, Texas – According to Abound Resources’ survey of more than 450 senior credit union executives, CEOs are feeling more positive than last year in spite of the regulatory cloud. Only 16% report that they are either somewhat or very pessimistic about 2012 and almost half of CEOs (43%) feel either somewhat optimistic or very optimistic about 2012.
Unlike 2011, when CEOs were uncertain about what regulations such as the Dodd-Frank Act and the Durbin Amendment would really mean for their institutions, CEOs in 2012 are a bit more optimistic because they are now able to plan for the impact of these and other regulations and drive their organizations toward the future.
But regulations, along with a weak economy and loan demand, continue to weigh on CEOs minds. “Credit unions CEOs are very concerned about the regulatory environment because they often lack internal resources to fully understand what will be required,” said Brad Smith, President and CEO of Abound Resources. “Most credit unions will require external assistance to fully prepare for the coming regulatory requirements.”

While operational efficiency and improving utilization and ROI on technology remain high priorities, CEOs place increased importance on improving sales and marketing with 57% of CEOS naming it as their number one growth priority. Almost half (46%) indicated that expanding online presence and adding electronic banking channels is a high priority. “Credit union CEOs are recognizing that they need to step up their efforts to gain market share and demonstrate state of the art delivery channel technology to compete in today’s increasingly electronic and mobile financial services environment,” noted Smith.
Consistent with 2010 and 2011 surveys results, improving efficiency and better use of technology are CEOs’ top cost savings priorities.
In addition to CEOs, Abound Resources polled chief operating officers, chief information officers and chief financial officers about their technology concerns and project plans.
COOs, CIOs and CFOs plan to extract more value from existing technology purchases and vendor relationships, with 68% naming optimization as their top concern for 2012. In addition, these executives are also concerned about delivering quality support to users, information security and compliance, and not having enough resources to complete projects. Three-quarters (72%) of respondents reported that their technology spending would remain flat or only slightly elevated, and only 15% noted that spending would increase significantly
However, comparing CEO growth priorities with COO, CIO and CFO technology project plans shows a clear disconnect. “The priorities for the C-suite center on technologies that increase customer convenience but don’t move the needle on the CEO’s focus on improving sales and marketing,” said Smith.
A complimentary whitepaper analyzing the complete survey results o will be available for download from January 24th at www.aboundresources.com.
About Abound Resources
Abound Resources is a full service management consulting firm devoted to the community financial services industry. They provide a full array of services designed to improve performance and profitability and help cope with an increasingly stringent regulatory environment, which includes:
- Technology
- Small Business & Commercial
- Operations and Payments
- Retail Strategy, Marketing and Sales
- Lending
- Risk Management and Compliance
- Strategic Planning
CONTACT:
Deirdre Grubbs, Marketing Director, 512-351-3703, dgrubbs@aboundresources.com
For more information on Abound Resources' please visit http://www.AboundResources.com
FREE RESOURCES:
A complimentary whitepaper analyzing the survey results will be available on January 24th from the Abound Resources website
Brad Smith, President and CEO of Abound Resources, will present the highlights of the survey in a free webinar on January 24, 2012 at 2:00pm Central. To register: please go to the following link: http://www.aboundresources.com/resource-library/live-webinars/credit-unions-insights-2012-industry-trends-and-recommended-strategie
Additional free resources can be found at http://www.aboundresources.com/resource-library